It seems that Android is seeking to dominate and outlast Apple’s iTunes store, as the new Marketplace update now offers movie rentals, and many of which are hollywood blockbusters. However you’ll only see these when you access the market place from your phone.
So could android dominate over iTunes, or even Netflix (and Lovefilm)? You be the judge.
The only downside is that the marketplace website does not have a section devoted to films just yet, so you are restricted to renting them via your phone.
Personally I think this will be a fantastic move, and I might be willing to rent some films since some of the films on there I’ve wanted to see for a while now.